If you were offered a means whereby you could simultaneously increase the quality of your production, cut costs, speed time to market and increase satisfaction, would you be willing to listen?

MRPS embodies the knowledge, experience, and expertise necessary to guide an idea or a project through the jungle that is the production process.

What is

Michael Rafayko Bio

Testimonials

With over 30 years of experience, fully understanding what drives and motivates each moving part of the puzzle—brands, agencies, and production partners—is at the core of everything that we do.

    We:

  • Bring transparency to the advertising process
  • Serve as the brand’s advocate to ensure the brand’s best interests are always served
  • Identify and benchmark responsibilities and enforce accountabilities
  • Impose changes in process and coordination that result in optimum efficiency and cost savings without adversely affecting quality

MRPS is committed to providing the best possible production services with the greatest inherent value, tailored to each individual client’s needs and budget. The brand benefits from:

  • Streamlined processes and workflow
  • Latest industry best practices
  • Improved performance
  • Elimination of waste
  • Controlled scope creep
  • Enhanced coordination
  • Potential new revenue streams
  • Reduced costs
  • Faster time to market
  • Alternative creative options.

Every industry has its jargon and its complexities, such that the industry clients might be forgiven for thinking they need a secret decoder ring to make sense of it all.

Michael Rafayko is your firm’s secret decoder ring. He has served in leadership positions with top advertising agencies and in executive positions with national brand. He has built his own successful marketing and production companies. Rafayko uses his full-circle experience like a Rosetta Stone to decipher the complexities of production and production management as brands are faced with multiple platforms, multiple channels, and multiple agency/marketing partners. He has applied this experience to award-winning campaigns for dozens of Fortune 100 brands, including global initiatives for Philip Morris, United Airlines, Reebok, Coca-Cola, and more.

Rafayko formed MRPS, in 2001, to decode the secrets of the production process and help you through the production jungle, so you can have a more effective message, brought to market faster and with more inherent value.

Gina Battiste

Domestic/International Marketing

Astellas Pharmaceuticals Inc.

“Michael is a brilliant and driven professional with whom I’ve worked on several strategic and large production projects. What I appreciate most about Michael is his keen ability to simplify and tackle obstacles and save us money, all without sacrificing quality! He is an unstoppable force and a smart professional with a collaborative management style. I can always rely on him get things done properly, on time and with impeccable execution.”


Jack Bowen

Title

Company

“Michael is a marketer’s dream partner, who lives on the forward edge of connecting content and customer engagement while driving predictable results. Mike has stepped in on a number of occasions to help our agencies drive more efficient operations and solve difficult issues with content generation.”


Jayne Heggen

President/CEO

The Heggen Group

“Michael is the consummate brand storyteller, a ‘Rosetta Stone’ interpreting the many languages brands need to learn and understand. He easily navigates the growing complexity of brand strategy and production management across multiple platforms, channels and agency/brand marketing partners.

“I’ve had the honor of working with Michael across several client initiatives and stand in awe of his ability to command the room. Through his leadership and presence, he unlocks the potential of those with whom he works. His calm influence and laser-like focus on inclusive engagement sets the stage for amazing brand thinking and solutions. Working with Michael is inspiring, exciting, and great fun! He surrounds you with laughter and energy.



“As a multi-faceted producer Michael will tell you he simply makes stuff. Nothing could be further from the truth. Michael creates environments that generate unique solutions that change how the marketplace responds to brands for those who are lucky enough to have him crafting their stories.



“If you are a brand looking to make a difference in the marketplace and in the hearts of your consuming publics, then I highly recommend that you connect with Michael to help you tell your story.”


Michael Merryman

Executive Producer/Founder

Rogue Captains, No Smoke, CFM Labs

“Michael is a brilliant and driven professional with whom I’ve worked on several strategic and large production projects. What I appreciate most about Michael is his keen ability to simplify and tackle obstacles and save us money, all without sacrificing quality! He is an unstoppable force and a smart professional with a collaborative management style. I can always rely on him get things done properly, on time and with impeccable execution.”